Digital Marketing is a kind of a business routine of promoting different brands with the assistance of intuitive media such as the Internet and telephones. This system advances items and services with the assistance of a few Digital conveyance diverts keeping in mind the end goal to achieve buyers in the most savvy way. It is additionally an opportune and customized strategy to reach planned clients.
Advanced technology is changing the path in which business and advertisers see and approach their clients.
There are a few advanced marketing courses that uses complex digital media and IT innovation to offer assistance with preparing for advertising their items and services. The course together with its hypothesis and reasonable angles helps one increase great comprehension of promoting standards and other applicable authority zones. Some expert advertising preparing regions incorporate International business, Marketing morals, Brand administration and Digital media.
You should do nothing more than to concentrate on the zones that intrigue you the most and search for a course that satisfies your prerequisites. Advanced marketing courses offer you some assistance with attaining the required aptitudes so you can increase greatest profession prospects ahead. When you are qualified as a digital advertiser, you would effectively land a remunerating position in the fields of advertising, promoting, brand administration, web and e-marketing, statistical surveying and sales administration.

What is this course all about?
This course for Managers, will give a vital comprehension of Digital Marketing. The members will figure out how it sways brand and Sales, Best practices in advanced advertising, and devices and systems. The course will likewise cover costing, planning, Budgeting, Reporting and Tracking instruments for advertising. Participants will likewise get the chance to actualize one venture as they work through the course.

What you will learn after doing this course?
After this course will be completed, you will learn things like:
  • Get vital comprehension of advertising
  • See how to utilize it for marking and deals
  • Comprehend its points of interest and restrictions
  • Gotten comfortable with Best Practices, Tools and Technologies
  • Mix advanced with disconnected from the net promoting
  • Arrangement and oversee advanced marketing spending plan
  • Oversee Reporting and Tracking Metrics
  • Comprehend the eventual fate of advanced promoting and get ready for it

Why to go for this course?
Advanced Marketing is encountering extraordinary development around the globe. From being a part of the general marketing blend, digital media has now turned into the fundamental center of each organization's advertising plans. As a chief, you have to know how digital media is influencing your organization's marking and deals and how you can influence to stay in front of rivalry.

Who ought to go for this Course?
This course is a strong establishment for center and senior administrators to see how to influence the force of advanced sales to assemble mark and develop deals.

What are the pre-essentials for this Course?
Information in Marketing and basic knowledge to work with Internet will be helpful while doing this course.

Module 1: Introduction & Basics of Digital Marketing

  • Introduction
  • History and origin of digital Marketing
  • Advantages and scope of Digital Marketing
  • 4 pillars of marketing
  • online and offline marketing
  • Sales funnels
  • Introduction to Google Analytics and Webmaster tools

Module 2: Keyword Planning

  • Introduction & Basics of SEO
  • Keyword Planning
  • Domain Authority
  • Page Authority
  • Inbound and Outbound Traffic
  • Keyword research tools and plans

Module 3: SEO-ON Page

  • How Google search works
  • On Page SEO
  • Content Optimizing
  • Images Optimizing
  • Meta Tags
  • URL structure
  • Redirects
  • Content Duplicacy
  • Page Load time
  • Using webmaster of On Page SEO

Module 4: SEO-OFF Page

  • Off-Page SEO
  • Link building process and techniques
  • Backlinks
  • PR and media Backlinks
  • Internal Linking
  • Using webmaster for Off Page SEO
  • Track Keyword Ranking

Module 5: Social Media Marketing- Organic

  • Social Media & introduction
  • Referral traffic from Facebook
  • Referral traffic from GooglePlus
  • Referral traffic from Twitter
  • Referral traffic from Linkedin
  • Referral traffic from Youtube
  • Other organic traffic

Module 6: Using Facebook

  • Facebook Benefits
  • Facebook Fanpage
  • Facebook Proflie
  • What is CPC and CPM?
  • Group Pages vs Fan Pages
  • Facebook Content(Likes,Comments,Share)
  • Facebook Pages(Creating,Managing,Retention)
  • How to promote your Facebook Fan Page
  • Engagement and Conversion
  • Creating Facebook Application/Widget
  • Pros and Cons of using Facebook
  • Using Facebook-PAID

Module 7:Using GooglePlus

  • Features of GooglePlus
  • Tools and Techniques
  • GooglePlus Circles/Hangout/Stream
  • GooglePlus for Business
  • Using GooglePlus-PAID

Module 8: Using Twitter

  • How to setup an account on Twitter
  • Following and Listening
  • Marketing on Twitter
  • Building Relationships
  • Twitter Guidelines and Tools
  • Using Twitter-PAID

Module 9: Using LinkedIn

  • Company Profile and Individual Profile on LinkedIn
  • LinkedIn Groups
  • Sharing Updates on Groups
  • Marketing and Business promotion on LinkedIn
  • Using LinkedIn-PAID

Module 10: Using YouTube

  • Setting up an account
  • Creating Channel
  • YouTube Marketing
  • Using YouTube-PAID

Module 11: Search Engine Marketing-Google Adwords and PPC

  • Introduction to Google Adwords and PPC
  • How PPC works and different PPC mediums
  • How to setup an Adword account
  • Keyword research and Traffic Estimator Tool
  • Generating Client PPC Proposal
  • Google search ads
  • Paid traffic
  • Google Adwords
  • Display advertising
  • Creating and managing Ad campaigns

Module 12: Email Marketing

  • Introduction to Email Marketing and basics
  • Marketing cycle
  • Email lists
  • Creating leads
  • Squeeze pages
  • handling spam
  • content strategies
  • How to improve conversions

Module 13: Affiliate Marketing

  • Introduction and basics
  • How it works
  • Different channels
  • Setup and run affiliate marketing
  • Earning with Affiliate marketing

Module 14:Lead Generation for Business

  • What is Lead Generation
  • Different Platforms for Lead Generation
  • Creating Landing Pages for Lead Generation
  • How to use Attraction Marketing for Lead Generation

Module 15:Google AdSense

  • What is Google AdSense
  • Google AdSense Program
  • Google AdSense Approval Process
  • Google AdSense secrets
  • How to get relevant AdSense Ads
  • Making money with Google AdSense
  • Google AdSense revenue sharing model
  • Google AdSense Optimization tips

Module 16: Understanding Google Analytics

  • Introduction to Google Analytics
  • Sales funnel
  • Traffic behavior
  • Heat Maps
  • Landing Pages

Module 17: Advance Google Analytics-1

  • Conversions & Goals
  • E-commerce analysis
  • Multi Channel funnels
  • Tracking website performance
  • Tracking click events and other events
  • Optimize campaign performance
  • Adword analytics

Module 18: Advance Google Analytics-2

  • Enhanced Ecommerce in Google Analytics
  • Competition analysis

What is Digital Marketing?

Digital marketing is a kind of a business routine of promoting different brands with the assistance of intuitive media such as the Internet and telephones. This system advances items and services with the assistance of a few Digital conveyance diverts keeping in mind the end goal to achieve buyers in the most savvy way. Digital marketing is additionally an opportune and customized strategy to reach planned clients. So no business is complete without Digital Marketing.

What is live Webinar Classes?

Live webinar class are live virtual class led by expert of particular domain. It is just like class room training. You will be connected through virtual classroom and can clear all your doubts with our Instructor. You can communicate the instructor by using Audio, Video and Chat options.

In case of my absence how can I manage my class?

So you don’t need to worry if you miss your classes. You are responsibility of TechandMate to educate you on the technology you have enrolled. We will generate your learning account (LMS- Learning Management System). In case of missing the class, you will get all the recordings, presentation in your LMS and you can access the same in your leisure time.

Can I access my course module prior to join the class?

No you cannot access course module before enrolment.

Who are the Instructors / Experts / SME?

All our Instructors are experienced and working professional from IT Industry. They have rich experience on the technologies they are leading. Instructors are specially trained by our Learning & Development department to educate and become frontrunner for Live Virtual classes.

Can I see demo or sample class before registering the course?

Yes you can view the demo of class of your course. You can evaluate the teaching style of our SMEs and can further enroll for the course.

Will I get the Software?

Yes we will help you to install the software. We will provide you the link & necessary documents to download the same if it is an open source or demo version available.

Difference between Self Driven and Expert Driven learning?

Our course and training progression is vastly interactive. In self-driven learning you will get the access of your LMS with all the modules and learning material available including recording of classes so that you can access it in your leisure time to learn. Expert driven learning would be live streaming webinar and our expert will clear all your doubts instantly. Self-Driven learning is almost 50% cheaper than Expert driven program. You can switch from SDL to EDL any time by paying the difference amount.

How can I access my learning tools?

Once you will enroll yourself for the course training, we will generate a LMS (Learning Management System) for you. All the course modules, learning tools will be available there.

How long I can access my learning tools?

Once you will enroll for the course you can access your learning tools for life time.

Tell me about my payment options?

You can choose any payment option as per your convenience like Credit Card, Debit Card, Net banking. For USD payment, it will be made by PayPal.

Can I convert my amount into EMI's?

Yes you can convert your amount into EMIs.

What is the process to get the Certification of the course?

After accomplishment of all the modules, you will undergo a Project assessment. After successful submission, our official will review the same & you will be awarded with TechandMate verified Certification for the course.

Will I be working on Project?

Yes you will be working on live project.

What if I have more queries or concerns?

Our technical & Support team is always for your help and available 24x7 for you.

TechandMate certification process

At the end of your course, you will work on a real time Project. You will receive a Problem Statement along with a dataset to work.

Once you are successfully through with the project (reviewed by an expert), you will be awarded a certificate with a performance based grading.

If your project is not approved in 1st attempt, you can take additional assistance to understand the concepts better and reattempt the Project free of cost.

Mukesh Bahukhandi
Mukesh Bahukhandi

Learning from web marketer and successful entrepreneur was great experience. Now I know how I can pace my website and know the fact I was never aware before. Thanks TechandMate.

Devendra Singh
Devendra Singh

Building website is not only the solution until you know the facts and how you can take the same to some level. Using difference technologies to grow your website is needed today. With the help of TechandMate, I know all the facts now. It has made me aware immensely.

Rohit Verma
Rohit Verma

Completed my course from TechandMate last month. It was great learning experience and checking out demo videos was nice option. I will recommend it for all digital marketers who want to learn the methods of digital, Email, SMO etc. Learning from a successful entrepreneur itself is a great experience. Great knowledge on great money was another reason to join TechandMate. I would say I made the right decision.

Shubham Bardhan
Shubham Bardhan

After wonderful experience with T&M I can truly say this is the best place to learn technologies. Amazing faculties, great technology and vision to educate people. Getting PPTs, Recordings, Lab Assignment has done it all for me. Cheers for TechandMate

Aslam Ansari
Aslam Ansari

T&M folks it was great involvement to experience your training sessions. Doing assignment on real time scenarios added quality in my learning. You are best in the industry.

Ravi Sharma
Ravi Sharma

Came to know about the practical aspect of work, the environment is like any good start up. The benefits may not be much but if you are looking for the skill set development then this place might be for you. Instructors having good amount of experience in their domain, gives the real time examples and teaches how to apply the same in your work. Learning on latest trends with the help of best technology available in the industry. Certainly TechandMate has made it Easy for me.

Jasmine Kaur
Jasmine Kaur

I thought the context was very well organized and well delivered. The overall structure in initial presentation was carried forward in more detailed discussion which made relating all the aspects of BI easier. Sufficient examples and discussions were provided.

Rakesh Chauhan
Rakesh Chauhan

I was in dilemma when I was forecasting to learn Hadoop online. I had real misgivings to learn this way. Learning through live virtual classes and attending the class for consecutive hours looks odd. But it was other way around; I was quite keen and waiting for next weekend to learn more. Instructor paced the course quiet well and never felt bored at all.