Marketing through email utilizes web and email messages to spread thoughts for items and business. Advertising is extraordinary on the grounds that it can likewise be utilized to acquire clients and keep up association with current client base.

Email advertising is an awesome instrument for different marketing purpose, since its shoddy, yet demonstrated compelling. Truth be told it costs nothing to convey an email message contrasted with standard snail mail.

Nowadays, you see sites that would get individuals email addresses consequently for bulletin join, item upgrades and coupons. Individuals fear spam, consequently coming about not joining these offers. Thus, it takes exertion and time to develop a strong customer rundown. Around 83% people use email marketing techniques. Since so many people use it, you have a great job opportunity.

What this course is all about?

Email Marketing Course, will acquaint participants with the universe of Email Marketing, which Marketers can use to strategize, make, execute and screen Email Marketing effort effectively. The course will cover diverse subtleties of Email Marketing and how it can be utilized for meeting your goals to market your thing. The course will likewise cover formats and principles (both free and paid) supportive for creating email battles. Additionally we will concentrate on a contextual analysis based way to deal with drive key learnings, beginning from exceptionally essential to a genuinely propelled level.

What you will learn by the end of this course?

After finishing or doing this complete course, you will be able to:
  • Comprehend the significance of email in your advertising blend.
  • Comprehend the key parts of an Email Marketing arrangement: -
    • Planning
    • Setting practical targets
    • Content creation
    • Deliverability
    • Measurability
    • Testing.
  • Understand and plan your Email Marketing objectives plainly.
  • Understand the Spam laws and minimize protestations.
  • Comprehend Email Service Providers.
  • Decide proper expenses of Email Marketing.
  • Outline successful email battles and comprehend diverse structures.
  • Get more from your rundowns through division and focusing on.
  • Make compelling and noteworthy substance which will make your messages significant for the client.
  • Comprehend diverse procedures to enhance CTRs.
  • Use different branding items like GSP for advancing your services.
  • The advanced concepts of email marketing will be understood.
  • Measure your battles and figure ROI or ROAS.

Why you need to go for Learning Email Marketing?

In the time of purchaser engagement with all sorts of marketing technique; Email still gives the best ROI to advertisers. As shopper conduct has changed from different social stages to new gadgets and so forth, one thing that remaining parts the same is the unwavering quality of email as an approach to achieve somebody. Henceforth it is critical for understudies, advertisers, business people, little organizations, resources and so forth to ace Email Marketing.

Who ought to go for this Course?

This course instantly advantages experts who wish to boost their profits from Email Marketing. Perfect for anybody working in promoting or business who needs to learn/expert the exchange of Email Marketing and unquestionably execute email crusades.

What are the pre-essentials for this Course?

No pre-essentials or related knowledge expected to take and effectively finish this course. Knowledge of internet is quite beneficial. Else if you really want to learn it, you can. One just needs the dedication to learn new things.


Module: 1 Introduction to email marketing

  • Importance of Email Marketing
  • The Significance
  • Key Features of Email Marketing
  • Outline your precised marketing Goals

Module: 2 Role of Email Marketing in Digital Marketing

  • How to target right customer
  • Targeting right devices for better results
  • Multi channel behavior

Module: 3 How the process of email works?

  • Targeting right Channel & Right Device
  • Deep Understanding of Customer behavior
  • Importance of response & how to do that
  • Business Case studies and sample email creation

Module: 4 What is “email marketing account?”

  • How to set Email Marketing account
  • Tips of Email Marketing account
  • Deep Understanding of Spam
  • Email service providers and scam laws

Module: 5 What is “email marketing cycle?”

  • Opt-in emailing
  • Bulk Emailing
  • Platforms to do opt in Email Marketing
  • Difference between opt-in & bulk emailing
  • How bulk emailing takes place and best way to send bulk emails

Module: 6 Setback - Bulk emails

  • What are the obstacles faced in sending bulk emails
  • How to overcome these obstacles
  • Spam handling & more
  • Follow Up service & tracking

Module: 7 Deep understanding of Effective platforms

  • Knowledge about the good software’s for email marketing
  • How to write effective content for marketing
  • Different content strategies
  • Do’s & Don’ts
  • Email design strategies for mobile and other digital platforms
  • Project Work and Verdict


What is Email Marketing?

Since we are living in digital world, emails have been an important tool to conveying & receiving information. Email marketing is an operation to spread out commercial messages to group, people and potential customer. It is part of business strategy to expand and growing business. As an organization, email marketing has a significant place as part of their tactics.

What is live Webinar Classes?

Live webinar class are live virtual class led by expert of particular domain. It is just like class room training. You will be connected through virtual classroom and can clear all your doubts with our Instructor. You can communicate the instructor by using Audio, Video and Chat options.

In case of my absence how can I manage my class?

So you don’t need to worry if you miss your classes. You are responsibility of TechandMate to educate you on the technology you have enrolled. We will generate your learning account (LMS- Learning Management System). In case of missing the class, you will get all the recordings, presentation in your LMS and you can access the same in your leisure time.

Can I access my course module prior to join the class?

No you cannot access course module before enrolment.

Who are the Instructors / Experts / SME?

All our Instructors are experienced and working professional from IT Industry. They have rich experience on the technologies they are leading. Instructors are specially trained by our Learning & Development department to educate and become frontrunner for Live Virtual classes.

Can I see demo or sample class before registering the course?

Yes you can view the demo of class of your course. You can evaluate the teaching style of our SMEs and can further enroll for the course.

Will I get the Software?

Yes we will help you to install the software. We will provide you the link & necessary documents to download the same if it is an open source or demo version available.

Difference between Self Driven and Expert Driven learning?

Our course and training progression is vastly interactive. In self-driven learning you will get the access of your LMS with all the modules and learning material available including recording of classes so that you can access it in your leisure time to learn. Expert driven learning would be live streaming webinar and our expert will clear all your doubts instantly. Self-Driven learning is almost 50% cheaper than Expert driven program. You can switch from SDL to EDL any time by paying the difference amount.

How can I access my learning tools?

Once you will enroll yourself for the course training, we will generate a LMS (Learning Management System) for you. All the course modules, learning tools will be available there.

How long I can access my learning tools?

Once you will enroll for the course you can access your learning tools for life time.

Tell me about my payment options?

You can choose any payment option as per your convenience like Credit Card, Debit Card, Net banking. For USD payment, it will be made by PayPal.

Can I convert my amount into EMI's?

Yes you can convert your amount into EMIs.

What is the process to get the Certification of the course?

After accomplishment of all the modules, you will undergo a Project assessment. After successful submission, our official will review the same & you will be awarded with TechandMate verified Certification for the course.

Will I be working on Project?

Yes you will be working on live project.

What if I have more queries or concerns?

Our technical & Support team is always for your help and available 24x7 for you.


TechandMate certification process

At the end of your course, you will work on a real time Project. You will receive a Problem Statement along with a dataset to work.

Once you are successfully through with the project (reviewed by an expert), you will be awarded a certificate with a performance based grading.

If your project is not approved in 1st attempt, you can take additional assistance to understand the concepts better and reattempt the Project free of cost.



Shubham Bardhan
Shubham Bardhan

After wonderful experience with T&M I can truly say this is the best place to learn technologies. Amazing faculties, great technology and vision to educate people. Getting PPTs, Recordings, Lab Assignment has done it all for me. Cheers for TechandMate

Aslam Ansari
Aslam Ansari

T&M folks it was great involvement to experience your training sessions. Doing assignment on real time scenarios added quality in my learning. You are best in the industry.

Ravi Sharma
Ravi Sharma

Came to know about the practical aspect of work, the environment is like any good start up. The benefits may not be much but if you are looking for the skill set development then this place might be for you. Instructors having good amount of experience in their domain, gives the real time examples and teaches how to apply the same in your work. Learning on latest trends with the help of best technology available in the industry. Certainly TechandMate has made it Easy for me.

Jasmine Kaur
Jasmine Kaur

I thought the context was very well organized and well delivered. The overall structure in initial presentation was carried forward in more detailed discussion which made relating all the aspects of BI easier. Sufficient examples and discussions were provided.

Rakesh Chauhan
Rakesh Chauhan

I was in dilemma when I was forecasting to learn Hadoop online. I had real misgivings to learn this way. Learning through live virtual classes and attending the class for consecutive hours looks odd. But it was other way around; I was quite keen and waiting for next weekend to learn more. Instructor paced the course quiet well and never felt bored at all.