What is search engine optimization?

We all realize that the web is a magnificent spot to discover or give data. The web upset has changed our lives as much as the landing of the Bronze Age or the Atomic Age.

SEO is the utilization of strategies intended to convey pages to the highest point of web search tool results pages for focused keywords to expand guest numbers. Web search tool optimizers have some expertise in advancing sites for customers. Some optimizers discover it scholastically difficult despite the fact that the essential enthusiasm of most is to give incredible expert support. They find it quite hard because they don’t have enough training.

Search engine optimization is the process to increase the page rank of your webpage or your website in search engines. The process is quote vast and search engine optimizers are the ones who do every task related to this process.

There are various reasons to go for these courses if you are really passionate to learn this course like:
  • You get to learn all the whitehead techniques.
  • Course will enhance your basic knowledge regarding search engines
  • You will become more proficient in your job.
  • You will be one of the important parts of an organization.
  • You will have a vast knowledge of internet and branding products and services.
  • If you are going to launch your portal, it will help you establish yourself in competitive market.

What is this course all about?

The Search Engine Optimization instructional class is intended to give learning and abilities to train an SEO or people who are willing to pursue their career in this field. It begins with the essential ideas of SEO, Site Architecture to propel points of Keyword Research, On Page and Off Page Optimization, and so on.

What are the objectives of this course?

After completing this course and learning everything in this course, you will be able to:
  • See how Search Engine Optimization can help with your general advanced technique.
  • Execute Local SEO.
  • Take an all-encompassing methodology towards keywords research which shapes your understanding regarding the page rank of a website
  • Apply different on page and off page enhancement systems.
  • Perform Competition Analysis.
  • Will learn to do proper SEO Audits.
  • Understanding execution estimation in the setting of SEO.

Why one should got to do this course?

Completing an SEO course confirms you with 'sought after' Search Marketing aptitudes to offer your assistance with excelling in the lucrative Digital Marketing occupations with abilities and skill in search engine marketing, SEO and so on.

Who will be benefited to do this course?

The course is intended for experts who need to learn SEO Techniques and want to get more business out of the internet and search engines e,g:
  • Marketing Professionals.
  • Marketing Managers.
  • Sales and brand Managers.
  • Innovation/Product Managers.
  • Business owners
  • Graduates who want to learn SEO.

What are the pre-necessities for this Course?

Pre-necessities for this course incorporate a basic or good in the field of Digital Marketing as a distributer or media purchaser. People who have knowledge of keywords will also be benefited.


Module 1: Introduction to SEO

  • History of SEO
  • How Search Engine works
  • Benefits of Search Engine
  • SEO related terms and definitions
  • Factors affecting ranking
  • 4 Dimension of SEO

Module 2: Keyword Research & Competitive Analysis

  • Creating and Expanding initial list
  • Short term and Long term keyword
  • SEO Keyword Strategy
  • Keyword Density
  • Competitor analysis
  • Keyword Selection
  • Tools of keyword Research

Module 3: On Page Optimization

  • On Page Optimization definition
  • Procedure of selecting domain
  • Page title and directory name
  • Image name, title and alt tag
  • Meta Tags
  • Redirection Tags
  • Heading tags
  • Internal Linking
  • HTML & XML sitemap

Module 4: Off Page Optimization

  • Off Page Optimization definition
  • Outbound and inbound Links
  • Backlinks and how to create it
  • Follow and no follow backlinks
  • Google Page Rank and How to increase it?
  • Search Engine Submissions
  • Article writing and submissions
  • Directory Submissions
  • Press release writing and submissions
  • Link Building and types
  • Google's Disavow Tool

Module 5: Website architecture and technical SEO

  • Website Taxonomy
  • Internal Linking
  • Search Architecture
  • Blog Architecture
  • Bread Crumbs
  • Body Links and Navigation Links
  • Robots.txt

Module 6: Local SEO

  • Introduction to Local Search
  • Local Search Ranking Factors
  • Optimizing Local Presence

Module 7: SEO site audit

  • Site Audit
  • Content and crawl
  • Sitemap issue
  • Robots.txt issue
  • Canonical issues
  • Internal link and Inbound link issues
  • Page load time issue

Module 8: Algorithm Updates & Tracking

  • Panda Update
  • Penguin and crawl
  • HummingBird Update
  • Responsive Update
  • Tracking Performance


What is Search Engine Optimization?

SEO (Search Engine Optimization) is a process to get web visitors on website through natural, organic, free search, which can be done through various search engines like Google & Bing. SEO plays an important role to achieve the ranking of website & choosing right words for web page is significant. It works on keywords entered by target visitors and helps them to search the desired website results.

What is live Webinar Classes?

Live webinar class are live virtual class led by expert of particular domain. It is just like class room training. You will be connected through virtual classroom and can clear all your doubts with our Instructor. You can communicate the instructor by using Audio, Video and Chat options.

In case of my absence how can I manage my class?

So you don’t need to worry if you miss your classes. You are responsibility of TechandMate to educate you on the technology you have enrolled. We will generate your learning account (LMS- Learning Management System). In case of missing the class, you will get all the recordings, presentation in your LMS and you can access the same in your leisure time.

Can I access my course module prior to join the class?

No you cannot access course module before enrolment.

Who are the Instructors / Experts / SME?

All our Instructors are experienced and working professional from IT Industry. They have rich experience on the technologies they are leading. Instructors are specially trained by our Learning & Development department to educate and become frontrunner for Live Virtual classes.

Can I see demo or sample class before registering the course?

Yes you can view the demo of class of your course. You can evaluate the teaching style of our SMEs and can further enroll for the course.

Will I get the Software?

Yes we will help you to install the software. We will provide you the link & necessary documents to download the same if it is an open source or demo version available.

Difference between Self Driven and Expert Driven learning?

Our course and training progression is vastly interactive. In self-driven learning you will get the access of your LMS with all the modules and learning material available including recording of classes so that you can access it in your leisure time to learn. Expert driven learning would be live streaming webinar and our expert will clear all your doubts instantly. Self-Driven learning is almost 50% cheaper than Expert driven program. You can switch from SDL to EDL any time by paying the difference amount.

How can I access my learning tools?

Once you will enroll yourself for the course training, we will generate a LMS (Learning Management System) for you. All the course modules, learning tools will be available there.

How long I can access my learning tools?

Once you will enroll for the course you can access your learning tools for life time.

Tell me about my payment options?

You can choose any payment option as per your convenience like Credit Card, Debit Card, Net banking. For USD payment, it will be made by PayPal.

Can I convert my amount into EMI's?

Yes you can convert your amount into EMIs.

What is the process to get the Certification of the course?

After accomplishment of all the modules, you will undergo a Project assessment. After successful submission, our official will review the same & you will be awarded with TechandMate verified Certification for the course.

Will I be working on Project?

Yes you will be working on live project.

What if I have more queries or concerns?

Our technical & Support team is always for your help and available 24x7 for you.


TechandMate certification process

At the end of your course, you will work on a real time Project. You will receive a Problem Statement along with a dataset to work.

Once you are successfully through with the project (reviewed by an expert), you will be awarded a certificate with a performance based grading.

If your project is not approved in 1st attempt, you can take additional assistance to understand the concepts better and reattempt the Project free of cost.



Vineet Soni
Vineet Soni

T&M folks it was great involvement to experience your training sessions. Doing assignment on real time scenarios added quality in my learning. You are best in the industry.

Shubham Bardhan
Shubham Bardhan

After wonderful experience with T&M I can truly say this is the best place to learn technologies. Amazing faculties, great technology and vision to educate people. Getting PPTs, Recordings, Lab Assignment has done it all for me. Cheers for TechandMate

Aslam Ansari
Aslam Ansari

T&M folks it was great involvement to experience your training sessions. Doing assignment on real time scenarios added quality in my learning. You are best in the industry.

Ravi Sharma
Ravi Sharma

Came to know about the practical aspect of work, the environment is like any good start up. The benefits may not be much but if you are looking for the skill set development then this place might be for you. Instructors having good amount of experience in their domain, gives the real time examples and teaches how to apply the same in your work. Learning on latest trends with the help of best technology available in the industry. Certainly TechandMate has made it Easy for me.

Jasmine Kaur
Jasmine Kaur

I thought the context was very well organized and well delivered. The overall structure in initial presentation was carried forward in more detailed discussion which made relating all the aspects of BI easier. Sufficient examples and discussions were provided.

Rakesh Chauhan
Rakesh Chauhan

I was in dilemma when I was forecasting to learn Hadoop online. I had real misgivings to learn this way. Learning through live virtual classes and attending the class for consecutive hours looks odd. But it was other way around; I was quite keen and waiting for next weekend to learn more. Instructor paced the course quiet well and never felt bored at all.